Google Ads which was previously known as Google AdWords is Google’s advertising platform created for businesses to advertise on its products and vast search network. Through Google’s ad platform, businesses can advertise to the world’s two largest search engines which are Google and YouTube.
But if they are interested in advertising on Google’s other products like Gmail, the program is the only way. There are great benefits of Google Ads, and in this article, we will examine what Google Ads is and its benefits.
What is Google Ads?
Google Ads is a known paid online advertising platform that one can use to create campaigns. These campaigns in turn expand your business through Google’s display and search networks.
The purpose of this platform is to give business administrators the chance to advertise their products and services to users worldwide.
Google Ads helps to optimize your online marketing actions and make them more productive. You can use this platform to promote your business, sell products or services, raise awareness, and increase traffic to your site.
Google Ads advertising service helps businesses to display promotional marketing materials on Google’s search rankings.
Your business can create a campaign that is channeled to your goals, location, ideal demographic, target keywords, and budget.
Types of Google Ads Campaigns
There are different types of campaigns you can develop through Google Ads. They are outlined below.
Search Campaigns
Search campaigns are displayed on Google search engine results pages together with organic results. This is feedback to users looking up related search terms.
These are mainly text ads. The campaign’s main target is those who are searching for relevant terms to your business offer.
Display Campaigns
Display ads pop up when people visit sites in the Google Display Network. These ads may appear in articles, videos or websites. They show up as images, videos, text or other formats.
Shopping Campaigns
Shopping ads are overseen through the Google Merchant Center. It is a great choice for eCommerce and retail businesses. These ads are displayed on the main SERP and the Google Shopping tab and they are also targeted through product data instead of keywords.
Video Campaigns
Video campaigns are displayed through YouTube. These ads reach possible customers through this platform and they are presented only in video format.
App Campaigns
App campaigns are to promote applications. These ads do not require you to create individual ads, rather you can use all your existing marketing assets to present ads across a range of platforms.
This variety of ad campaigns is one of the advantages of Google Ads.
Related; How to Set Up a Google Ads Manager Account
Advantages of Google Ads
There are many advantages why you need to use Google Ads. Scroll down to find the advantages.
Increase Brand Visibility
One of the advantages of using Google ads is an increase in your brand visibility as it is a fast process to ranking high on SERPs. Google ads also assist in showing your name, identity and your business offer to larger users.
Target more Clients
With Google ads, you can target customers more effectively. Google Ads enables you to strategically customize your target audience through location, keywords, language, interests, and other things.
You can even locate people who have indicated an interest in your product based on their search history or visited particular pages on your website.
Stick to your Budget
With Google Ads, you can stick to your budget as you only pay for what you use. You can choose how much you want to spend when you want to spend and what you want to spend on the ad. And this will help you budget better and reduce costs.
Also, Google Ads makes use of automation to enable you to optimize your spending. Therefore, you can plan monthly budgets and adapt them in real time as needed.
Evaluate your Success
You can track trends and measure the success of your ads campaign through Google’s smart programs like Google’s conversion tracking tool and Google Analytics. Also, you can follow significant metrics and keep an eye on your key performance indicators.
Expand your knowledge
By keeping track of metrics and overseeing your success, you will gain access to informative Google Ads data. You will also find helpful insights about your target audience, their habits and your approaches to engaging them, thereby expanding your knowledge.
Get full control
Google Ads gives users full control when it comes to managing marketing actions. This in turn helps you to ensure consistency with brand values. And also, you can stay on track toward reaching your main goals and fulfilling your vision.
Earn more Income
You can earn more income and increase profit with Google Ads. As rated by Google, for every $1 a business uses on Google Ads, they get $8 in return.
Monitor and Campaign Performance
Google Ads gives you detailed analytics on your ad campaigns, they include clicks, impressions, traffic generated, conversions, and others.
With this information, you can trace where leads came from, what keywords triggered the ad, and which formats were the most profitable.
Through this, you will know which campaign worked best, modify it for better results, or you can stop campaigns that are not producing desired results.
Control your Campaign Budget
One advantage of Google ads is the ability to control your campaign budget. You can set a daily budget for each of your campaigns to make sure you don’t overspend.
Also, you can pause your campaigns at any time if the costs are too high or if you want to alter your ad content.
Track and outperform your competitors’ ads
Through the Google Ads platform, you can track what your competitors are doing and how they bid for keywords. This will in turn help you to analyze their strategies and adjust yours accordingly.